Social Media Marketing

Certificate lV in Marketing and Communication – Social Media (Duration 6 Months)

 The Certificate IV in Marketing and Communication (Social Media) is designed for students who want to start a successful career in marketing and communication in a wide variety of business contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems, who then analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

Diploma of Social Media Marketing (Duration 9 Months)

The Diploma of Social Media Marketing is designed for students who want to become a savvy marketing and communications practitioner with digital and creative thinking skills in order to drive measurable marketing success. This qualification is suitable for individuals who are interested in social media marketing and learning about use of social media platforms and websites to promote a product or service. The focus of this qualification is on building social media marketing strategies incorporating different online and social media platforms.

You will learn to: 

• Interpret market trends and developments (Core)
• Design and develop an integrated marketing communication plan (Core)
• Undertake project work (Core)
• Develop a media plan
• Lead and manage effective workplace relationships
• Identify and evaluate marketing opportunities
• Establish and adjust the marketing mix
• Plan market research
• Implement and monitor marketing activities
• Conduct a marketing audit